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Marketing to Elderly Same Sex Married Couples: Joint Tax Returns
Newsjacking Opportunity for Online Eldercare Marketing: Same-Sex Married Couples Can Joint Tax Returns Last week the Obama administration directed the IRS to change its policies regarding same-sex...
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Online Recruiting Tools For Eldercare Companies – Not Just Marketing
Create Your Own Caregiver Jobs Board – It’s Easy With WordPress and The Right Plugin As you probably know from our previous articles, we’re big fans around here of the WordPress framework for creating...
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Useful Tool For Eldercare Online Marketing: MP6 Worpress Plugin
WordPress MP6 Plugin Updates the WordPress Admin UI, Making It Easier To Use WordPress Founder Matt Mullenweg Is One Of The MP6 Authors The new MP6 WordPress plugin updates the WordPress administrative...
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ElderSell at the 2013 Western Regional Geriatric Care Managers Conference
A Great Event: 2013 Western Regional Geriatric Care Managers Conference This week the Western Regional Chapter of the National Association of Professional Geriatric Care Managers held its 2013...
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Action Plan For Online Complaints and Negative Reviews
When it’s YOUR company that is being complained about, it can feel like you’re being “flamed” by someone like this! Introduction The assisted living industry is not much different from the hospitality...
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Google Changes Its Mind: Authorship is Dead
Introduction A couple of years ago, Google made a big deal when it announced that there was a new markup type to use to identify the author of content on the web. They said that if you entered a meta...
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The Problem With Yelp
Before we get started, please note: this is, ultimately, about my own opinions about Yelp and about what should be done about it. Yelp’s Bad Acts In The News More about Yelp’s Strong-Arm Tactics Yelp...
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How Private Blog Networks Could Sabotage Your Google Ranking
Google Is Cracking Down on Private Blog Networks If you use private blog networks to promote your website, watch out. Google recently implemented some algorithm changes that could seriously affect your...
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How to Optimize Images for Better Search Ranking
Image Rankings Can Boost Your SEO Score You spend a lot of time and effort ensuring that your website content conforms to the latest SEO best practices, incorporates strong keywords, and includes...
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Writing Effective Newsletters for Home Care Websites
Writing Effective Newsletters can Captivate Readers How to Write an Effective Newsletter Newsletters can be an important feature of your website design. By posting updates on your website and...
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Choosing Keywords for Home Care Websites
How to Choose a Keyword for your Home Care Site When building your home care website or adding new content, it’s important to choose keywords that are appropriate, will drive increased traffic, and...
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Grab Attention with your Home Care Website
Learn how to Grab Attention for your Home Care Website Research shows that you only have a few seconds and a few sentences at the most to grab a reader’s attention on your website. Because of this,...
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Elder Care SEO: How Panda Analyses Your Site
Photo by frankieleon One of the biggest problems that has plagued SEO marketers is trying to find the “magic bullet” for Google’s Panda, and SEO Theory‘s Michael Martinez has now done a great job of...
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Useful Tool For Eldercare Online Marketing: MP6 Worpress Plugin
WordPress MP6 Plugin Updates the WordPress Admin UI, Making It Easier To Use WordPress Founder Matt Mullenweg Is One Of The MP6 Authors The new MP6 WordPress plugin updates the WordPress administrative...
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Home Care SEO: How Online Reviews Affect Online Marketing
What Do Your Clients Say About You Online? If you are in home care and trying to improve your SEO, having a working understanding of online reviews and how they affect your SEO organically is central...
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Online Recruiting Tools For Eldercare Companies – Not Just Marketing
Create Your Own Caregiver Jobs Board – It’s Easy With WordPress and The Right Plugin As you probably know from our previous articles, we’re big fans around here of the WordPress framework for creating...
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Home Care Website Design and Image Selection – Photographer Files $1 Billion...
Getty Images Sued For Fraudulently Demanding Image License Fees Many website owners and developers have received emails from Getty Images, demanding that they pay for having used images owned by Getty...
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Home Care Marketing on Facebook
Simon / Pixabay When you think of Facebook, you may automatically think of sharing your status with friends and family, liking their photos, and inviting them to social events. And that’s what Facebook...
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Action Plan For Online Complaints and Negative Reviews
When it’s YOUR company that is being complained about, it can feel like you’re being “flamed” by someone like this! Introduction The assisted living industry is not much different from the hospitality...
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Homecare SEO: Google Makes Local SEO Harder
In August of this year, Google published a revolutionary update in the way it presents local search results. Just like with most of Google’s previous major updates to its search algorithm, the changes...
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